Online infomercials are low budget animation or motion graphics videos that accomplish multiple things. Some of these accomplishments are:
- Making the viewer aware of the existence of the product/brand/service.
- Explaining to the viewer why he should choose that product/brand/service and how it benefits him.
- Giving the viewer and easy way to get in touch with the company supplier the product/brand/service.
- Doing all of the above in a fun, entertaining and subtle way so as to make sure that he remains interested through the ‘presentation’.
The video has a compilation of some of the videos that Raahil has made for similar products: